Independent mobile ad network surveys over 1600 Nigerians to gain insight into mobile behaviour
Global mobile ad network, InMobi, this week released insights on Nigerian mobile phone consumers andhow they engage online when using their phones. The results were based on a survey of over 1600 respondents with an equal ratio of men and women across Nigeria. The majority of respondents were between the ages of 20 to 34, with representation from the 15 to 19 and over 35 age groups.
When comparing prepaid customers to those who pay later, the survey found that customers who pay later are 14% more active across entertainment, news, games, sports and classifieds when surfing on their phones. Prepaid customers, however, were 4% more active on social media while postpaid customers were significantly more active when surfing for finance (27%) and shopping (29%).
“The prevalence of use amongst the surf now, pay later customers could be attributed to higher financial security, and also the fact that these customers may have better phones. The opportunity to reach these customers through innovative mobile advertising is ripe,” says Moses Kemibaro, Sales Director for InMobi Africa.
Two thirds of Nigerians are currently actively downloading apps through their mobile phones, and while the number of apps being downloaded is still relatively small, as the environment continues to change and grow so will the quality and frequency of these apps. When asked what content they would most likely pay for, social apps topped the bar with 39%. This was followed closely by music with 35%, games with 33% and other apps from stores at 28%.
Mobile usage differs by gender, as women tend to talk and text more than their male counterparts and are also 7% more active on social media. Men, however, surf the web more from their mobile phones and download more games (9%) and apps (7%) than women.
“The convergence of mobile and payments and the introduction of mobile wallets and banking apps also means that consumers are increasingly reliant on their phones as a payment tool, with mobile devices scoring 51% as an important method of paying bills and recharging as opposed to 16% on a PC. Knowing how consumers are engaging means that products and offerings can be tailor made to a specific consumer market to maximise market opportunities,” said Kemibaro.
InMobi’s intelligent insight, conducted by consumer insights experts Decision Fuel, looks to provide agencies, publishers and advertisers with the latest, cutting-edge research on media consumption habits of consumers on mobile devicesand thereby contributing value to the mobile ecosystem in delivering the best mobile products for its partners and customers.
Visa expands its market presence to accommodate growing payments infrastructure
Visa, the world’s leading payments network, announced yesterday that its client financial institutions in Nigeria have surpassed 5 million cards in market.
Visa celebrates this achievement as Nigeria’s banking sector moves towards its goal to replace costly inefficient forms of payment with more efficient, secure, convenient and reliable ways to pay and be paid. Year on year transaction volume on Visa cards in Nigeria has grown 70%.
The drive to make Lagos a cashless economy means that the adoption of card technology is growing at a rapid pace. While the number of cardholders is growing steadily, the number of places available to use these cards is also growing to meet increasing demand from the Nigerian consumer.
“Visa is ramping up local in-market presence to support growth in Nigeria and the push towards electronic payments. We are committed to providing the right in-market support to ensure we are fully catering to the needs of our local partners,” said Ade Ashaye, Country Manager for Visa West Africa.
The past year saw a 75% increase in usage of Visa cards at the point-of-sale in Nigeria. Introducing product features such as chip and PIN in Nigeria is part of Visa’s strategy to provide consumers with more secure ways to make electronic payments. “By employing more people on the ground and investing in local talent, we are playing our part in building capacity within Nigeria. We are also positioned to help merchants to understand the value of card acceptance and keep up with this increase in point-of-sale usage,” added Ashaye.
Innovation is key to Visa’s growth, and through investments in mobile technology, Visa provides the underlying platform for a number of the licensed mobile money operators in Nigeria. Visa plans to introduce in the latest mobile money features in Nigeria to ensure local mobile money customers can participate in the newest payments ecosystem.
Electronic payments are critical to development of a strong, modern economy. Visa products can promote transparency and accountability, reduce transaction costs and decrease the size of the gray or informal economy, all of which helps to stimulate economic growth and employment. A growing acceptance infrastructure also gives merchants access to millions of consumers worldwide, guarantees payment for goods and services, and enhances the point-of-sale experience for their customers.
The stability of a banking system grows with each new consumer achieving financial inclusion. This in turn has a positive and lasting effect on the economy, social reform and government efficiency. “By driving both card acceptance and card issuance through our partner banks, we hope to underpin Nigeria’s efforts to achieve these goals,” concluded Ashaye.
Mobile media consumption is continuing to grow exponentially in Nigeria and, indeed, across much of the African continent. That’s according to research conducted by InMobi – the largest independent mobile advertising network – which revealed growth of 37% in mobile advertising impressions on its Nigeria mobile network for the first three months of 2012.
With more than 8 billion advertising impressions for the first quarter, Nigeria is InMobi’s largest mobile advertising network in Africa and, according to Isis Nyong’o, Vice President and Managing Director of InMobi Africa, the consistent month-on-month growth in mobile advertising impressions is evidence of the rising importance of mobile technology as a marketing medium in the country.
“The stellar increase in impressions from 5, 8 billion in the last quarter of 2011 to over 8 billion in the first three months of 2012 is clear proof of the rising popularity of the medium amongst Nigerian consumers,” Nyong’o points out, “and shows that marketing professionals and brand managers across the country are increasingly embracing mobile media as viable and effective advertising channels.”
Possibly more significantly, the latest figures come on the back of an unprecedented 376% growth in Nigerian mobile advertising impressions from 2010 to 2011, and demonstrate that the growth in popularity of mobile as a consumer medium is continuing on its fast-paced growth path.
Research conducted by InMobi also offered interesting insights into mobile media consumption trends amongst Nigerian consumers. Smartphone technology is showing clear signs of growing popularity with approximately 10% of all mobile advertising impressions recorded on the Nigerian InMobi network from these devices. This represents quarter-on-quarter growth of 42% in smartphone use, pointing to the rapid adoption of this technology by growing numbers of Nigerians.
From a usage perspective, the research confirmed that Nigeria, like many other emerging markets, remains highly mobile centric, with the average mobile web user surveyed spending up to 5.5 hours engaged with media every day – up to two hours of which involves their mobile telephones.
“Interestingly, mobile usage appears to be competing directly with traditional media or a share of the attention of consumers,” says Nyong’o, “with 15% of those surveyed saying that they multi-task on their mobile devices while watching television.”
The research also revealed that, for many consumers, mobile devices are the vastly preferred channel for the purposes of communication, entertainment, obtaining information and, even, online shopping. In fact, 67% of those surveyed cited their mobile phone as their primary or exclusive means of online access. 63% of those surveyed also pointed to mobile technology as the primary influencer of their purchasing behaviour. Ease of use (47%) and privacy (31%) are the two primary reasons mentioned for this preference for mobile online technology.
While consumer behaviour via mobile services has evolved to include buying digital and physical goods, and paying for services, the research points to the likelihood that future growth in mobile use in Nigeria is most likely to be driven by increased use of the channel for social media (60%), information seeking (43%), email (26%) and entertainment (23%).
That said, some 87% of consumers surveyed said that they expected to spend money on a mobile activity or purchase of some sort within the next 12 months. If this is the case, it represents an increase of 22% from the current mobile spending statistics.
At a product specific level, Nokia continues to dominate the Nigerian mobile market, accounting for 77% of all impressions on the InMobi network. While this is slightly down on the 79% of the previous quarter, it remains significantly higher than any of its closest rivals, with Samsung phones delivering 9% of total impressions followed by LG phones at 5%. The Nokia C1-01 remains the most extensively used mobile device in terms of mobile advertising access, accounting for 15,3% of all impressions recorded on Nokia handsets.
While RIM (Blackberry) phones only accounted for 2% of the total mobile advertising impressions on the InMobi network, it is perhaps significant that this is the fastest growing brand in terms of impressions, having enjoyed 0.4% growth on the previous quarter.
According to Nyong’o, the growth in mobile advertising impressions in Nigeria mirrors a similar growth trend that is taking place across much of Africa. “In the first three months of 2012, there have been over 34,4 billion advertising impressions on the InMobi networks across the continent, “she explains, “which is a significant increase of almost 4,5 billion or 15% on the last quarter of 2011 and is indicative of the rapidly increasing appeal of mobile media as a means of delivering and accessing marketing and advertising messaging across the continent.”
Between January and March 2012, impressions via smartphones grew by 19% across all InMobi Africa networks and accounted for 24% of the total number of impressions recorded. In terms of the numbers of impressions recorded via individual handsets, the Blackberry 8520 overtook Nokia for the first time since InMobi has been conducting its research. However, Nokia remains the dominant cellphone brand overall, with 60% of all InMobi network impressions recorded on this brand of handsets.
With 6, 3 million network users, InMobi enjoys almost 43% of Nigeria’s mobile web consumer market. The InMobi consumer usage research was conducted via mobile surveys in partnership with Decision Fuel with 1017 Nigerian residents who are InMobi Network users.
Newly merged HP Printing and Personal Systems group exhibits compelling customer experiences with innovative portfolio
HP today showcased its unparalleled line of computers and printers, the first show of resolve for the newly created HP Printing and Personal Systems group.
More than 500 media influencers from around the world gathered at the Shanghai Expo Center to view the new products, which include:
• HP SpectreXT, an ultramobile premium Ultrabook™ that delivers an overall premium experience with extraordinary design and performance;
• HP ENVY Sleekbooks and HP ENVY Ultrabook systems, providing the ultimate combination of style and substance for entertainment experiences;
• HP EliteBook Folio,built from the ground up to be everything a business Ultrabook should be with security, manageability and reliability;
• HP t410 All-in-One Smart Zero Client,which features single-wire Power over Ethernet;
• HP Z220 Workstations and HP EliteBook Mobile Workstations with professional-class features;
• HP Officejet 150 Mobile All-in-One, the world’s first mobile all-in-one printer,(1) and an ideal companion for business professionals who need a compact, durable solution for printing, scanning and copying while on the go; and
• Four new HP LaserJet printers and an HP Scanjet, providing small and medium businesses (SMBs) and enterprise customers professional-quality documents and fast print speeds, along with the ability to extend the office beyond its physical location.
The newly merged HP Printing and Personal Systems group, announced March 21, enables HP to rally more energy and resources in service to customers. The combined organization enables greater investment in innovation and marketing, as well as streamlines HP’s collaboration with channel partners globally.
“The products we unveiled today are inspired by our customers, and confirm our passion to fuse form, function, style and reliability into great computers and printers,” said Todd Bradley, executive vice president, Printing and Personal Systems, HP. “We are well positioned to continue delivering innovation in the future for customers in China and everywhere else around the globe.”
HP’s premier client event, HP Discover, takes place June 4-7 in Las Vegas.
HP Introduces World’s First 27-inch All-in-One Workstation HP Introduces World’s First 27-inch All-in-One Workstation
Category-defining HP Z1 workstation allows design professionals to unleash their creativity
Designed like no other, the display of the new HP Z1 Workstation snaps open so users can easily swap out parts and make upgrades without any tools required.
The HP Z1 combines a sleek industrial design with accelerated performance featuring Intel® Xeon® processors, NVIDIA Quadro graphics, support for more than 1 billion colors and HP’s world-class reliability.
Built for computer-aided design, digital media, entertainment, architects, education and independent professionals, the HP Z1 provides blazingly fast rendering and performance. It offers a full range of workstation-class graphics cards and processors, and is thoroughly tested and certified to work with today’s leading industry applications.
Whether it’s an engineer creating 3-D components, an architect designing buildings, a videographer editing event footage or photographer finishing photo shots, the HP Z1 gives creative professionals the power they need to bring ideas to life faster.
“The revolutionary HP Z1 creates a new category of workstations elevating the standard for design, performance, upgradability and serviceability,” said Fulvio Dona, HP Workstation Category Manager. “With its game-changing design and an experience that optimizes visual and computing performance, the HP Z1 will help attract new customers and expand our market leadership.” Read more…
Today’s advice comes from Canadian Tourism Commission CEO Michele McKenzie’s interview with CanadianBusiness.com:
“I always value hard work. … But I think what I’m coming to value more is an ability of a person to work in an ambiguous work environment. I think it’s becoming a characteristic that’s going to be more valued in the workplace.”
People who rely on technical skills alone limit how much they can contribute, McKenzie says. Job descriptions are becoming more fluid, with employees expected to shift priorities or take on new duties to further an organization in a quickly evolving business climate. That’s especially important as businesses, like McKenzie’s, are investing lots of money and effort in social media, which the business world is still figuring out how to best use.
It’s important to not be too attached to a job title or your original job description, because there might be slight adjustments to better serve the company. The biggest part of that flexibility is a willingness to collaborate, she says. Everyone should be eager to contribute all that they can, and prepared to put in the extra effort to do that.
Instead of resisting change, you should see it as a chance to expand your experience.
“We need talent that see growth and learning as opportunity.”
Today’s advice comes from VisionIT founder David Segura’s interview with Smart Business.
“Sometimes people just put a plan on paper, then go and never look at it again. They never ask if the plan is still really representative of who we are as a company and where we are going.”
Segura — who founded VisionIT, an IT consulting firm, in 1997 and helped grow the company to more than 900 employees and $230 billion in revenue in 2010 — stresses the importance of having a clear and simple strategic plan that gives focus to your business.
But companies need to make a commitment to revisit the plan regularly as their business grows.
“Say we’re going to leverage more LinkedIn to [find job candidates], we would have someone do some discovery, make a plan, come back and say this is our strategic objective around social media,” says Segura.
“But let’s say a new tool comes out in the market. I’ll share in our strategic framework that a new tool might be out, there might be a better tool than LinkedIn, and is getting a lot more passive candidates. That is where you’re going to need some flexibility to say, ‘OK, we have already gone down the path, we’re making this investment, but we need to take a look at another tool in the market.”