Independent mobile ad network surveys over 1600 Nigerians to gain insight into mobile behaviour
Global mobile ad network, InMobi, this week released insights on Nigerian mobile phone consumers andhow they engage online when using their phones. The results were based on a survey of over 1600 respondents with an equal ratio of men and women across Nigeria. The majority of respondents were between the ages of 20 to 34, with representation from the 15 to 19 and over 35 age groups.
When comparing prepaid customers to those who pay later, the survey found that customers who pay later are 14% more active across entertainment, news, games, sports and classifieds when surfing on their phones. Prepaid customers, however, were 4% more active on social media while postpaid customers were significantly more active when surfing for finance (27%) and shopping (29%).
“The prevalence of use amongst the surf now, pay later customers could be attributed to higher financial security, and also the fact that these customers may have better phones. The opportunity to reach these customers through innovative mobile advertising is ripe,” says Moses Kemibaro, Sales Director for InMobi Africa.
Two thirds of Nigerians are currently actively downloading apps through their mobile phones, and while the number of apps being downloaded is still relatively small, as the environment continues to change and grow so will the quality and frequency of these apps. When asked what content they would most likely pay for, social apps topped the bar with 39%. This was followed closely by music with 35%, games with 33% and other apps from stores at 28%.
Mobile usage differs by gender, as women tend to talk and text more than their male counterparts and are also 7% more active on social media. Men, however, surf the web more from their mobile phones and download more games (9%) and apps (7%) than women.
“The convergence of mobile and payments and the introduction of mobile wallets and banking apps also means that consumers are increasingly reliant on their phones as a payment tool, with mobile devices scoring 51% as an important method of paying bills and recharging as opposed to 16% on a PC. Knowing how consumers are engaging means that products and offerings can be tailor made to a specific consumer market to maximise market opportunities,” said Kemibaro.
InMobi’s intelligent insight, conducted by consumer insights experts Decision Fuel, looks to provide agencies, publishers and advertisers with the latest, cutting-edge research on media consumption habits of consumers on mobile devicesand thereby contributing value to the mobile ecosystem in delivering the best mobile products for its partners and customers.
Visa expands its market presence to accommodate growing payments infrastructure
Visa, the world’s leading payments network, announced yesterday that its client financial institutions in Nigeria have surpassed 5 million cards in market.
Visa celebrates this achievement as Nigeria’s banking sector moves towards its goal to replace costly inefficient forms of payment with more efficient, secure, convenient and reliable ways to pay and be paid. Year on year transaction volume on Visa cards in Nigeria has grown 70%.
The drive to make Lagos a cashless economy means that the adoption of card technology is growing at a rapid pace. While the number of cardholders is growing steadily, the number of places available to use these cards is also growing to meet increasing demand from the Nigerian consumer.
“Visa is ramping up local in-market presence to support growth in Nigeria and the push towards electronic payments. We are committed to providing the right in-market support to ensure we are fully catering to the needs of our local partners,” said Ade Ashaye, Country Manager for Visa West Africa.
The past year saw a 75% increase in usage of Visa cards at the point-of-sale in Nigeria. Introducing product features such as chip and PIN in Nigeria is part of Visa’s strategy to provide consumers with more secure ways to make electronic payments. “By employing more people on the ground and investing in local talent, we are playing our part in building capacity within Nigeria. We are also positioned to help merchants to understand the value of card acceptance and keep up with this increase in point-of-sale usage,” added Ashaye.
Innovation is key to Visa’s growth, and through investments in mobile technology, Visa provides the underlying platform for a number of the licensed mobile money operators in Nigeria. Visa plans to introduce in the latest mobile money features in Nigeria to ensure local mobile money customers can participate in the newest payments ecosystem.
Electronic payments are critical to development of a strong, modern economy. Visa products can promote transparency and accountability, reduce transaction costs and decrease the size of the gray or informal economy, all of which helps to stimulate economic growth and employment. A growing acceptance infrastructure also gives merchants access to millions of consumers worldwide, guarantees payment for goods and services, and enhances the point-of-sale experience for their customers.
The stability of a banking system grows with each new consumer achieving financial inclusion. This in turn has a positive and lasting effect on the economy, social reform and government efficiency. “By driving both card acceptance and card issuance through our partner banks, we hope to underpin Nigeria’s efforts to achieve these goals,” concluded Ashaye.
A free,next-generation,UDID independent,conversion tracking platform for advertisers
InMobi, the largest independent mobile advertising network, today announced the launch of its new mobile conversion tracking platform.Providing real-time analytics, this platform will allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers. The InMobi AdTracker is separate from the InMobi ad network, not reliant on UDIDs, and is completely free to integrate and use. This combination provides the only independent, scalable and cost-effective solution for managing mobile campaign performance in a rapidly growing market.
ChandrashekharVattikuti, VP of Products at InMobi, comments:“The industry has been aware for some time that UDID deprecation was on its way. With this in mind, it was critical for InMobi to create a solution with long-term benefits for both advertisers and publishers. InMobi Ad Tracker is a UDID free solution that is independent from the InMobi Ad Network and tracks conversions across all mobile ad networks and publishers. By integrating with the InMobi Ad Tracker, ad networks can get real time feedback on all conversions that they attribute, giving them accurate insights into their mobile campaign results and allowing them to optimise campaigns in real time.This will in turn drive more accountability for spend in mobile, benefiting the entire mobile ecosystem; from advertisers to publishers and app developers.”
InMobi Ad Tracker benefits include:
- Network agnostic and works across all mobile ad networks
- Tracksmultiple conversion types across mobile web and app inventory
- Combines multiple tracking technologies to ensure no dependencies on UDID
- Single login to access conversion data across all mobile ad networks
- Realtime dashboard view of all conversion events
- Ability to define bespoke goals, for example, downloads, registrations, payments etc.
- Conversion data can be passed back to the originating mobile ad networks to enable real-time optimisation
- Completely free to integrate and use
Vattikuti,concludes: “InMobi has been able to deliver a solution that addresses advertiser, app developer and publisher conversion tracking requirements. With analytics solutions, first mover advantage is not as important as building a highly scalable and accurate solution to solve customer problems, hence our timing for this launch.In its first release, InMobi Ad Tracker uses browser cookies to track conversions across apps and the mobile web as the primary conversion tracking technology. It also combines ODIN1 and market referrer tracking technologies for app download campaigns. Byusing multiple tracking technologies, itis able to produce the highest level of accuracy and scale that is possible through mobile devices.The Ad Tracker solution is cloud based, allowing it unparalleled scalability for inventory across the globe.”
Newly merged HP Printing and Personal Systems group exhibits compelling customer experiences with innovative portfolio
HP today showcased its unparalleled line of computers and printers, the first show of resolve for the newly created HP Printing and Personal Systems group.
More than 500 media influencers from around the world gathered at the Shanghai Expo Center to view the new products, which include:
• HP SpectreXT, an ultramobile premium Ultrabook™ that delivers an overall premium experience with extraordinary design and performance;
• HP ENVY Sleekbooks and HP ENVY Ultrabook systems, providing the ultimate combination of style and substance for entertainment experiences;
• HP EliteBook Folio,built from the ground up to be everything a business Ultrabook should be with security, manageability and reliability;
• HP t410 All-in-One Smart Zero Client,which features single-wire Power over Ethernet;
• HP Z220 Workstations and HP EliteBook Mobile Workstations with professional-class features;
• HP Officejet 150 Mobile All-in-One, the world’s first mobile all-in-one printer,(1) and an ideal companion for business professionals who need a compact, durable solution for printing, scanning and copying while on the go; and
• Four new HP LaserJet printers and an HP Scanjet, providing small and medium businesses (SMBs) and enterprise customers professional-quality documents and fast print speeds, along with the ability to extend the office beyond its physical location.
The newly merged HP Printing and Personal Systems group, announced March 21, enables HP to rally more energy and resources in service to customers. The combined organization enables greater investment in innovation and marketing, as well as streamlines HP’s collaboration with channel partners globally.
“The products we unveiled today are inspired by our customers, and confirm our passion to fuse form, function, style and reliability into great computers and printers,” said Todd Bradley, executive vice president, Printing and Personal Systems, HP. “We are well positioned to continue delivering innovation in the future for customers in China and everywhere else around the globe.”
HP’s premier client event, HP Discover, takes place June 4-7 in Las Vegas.
Diverse panel urges consumers to respect innovation and reject counterfeits
Panelists agreed that more people would respect IP and avoid counterfeits if they had a better understanding of how trademarks and copyrights drive economic innovation and enhance personal lifestyles in areas such as health care, technology and leisure.
In addition to improving the quality of life, IP-protected music, medicine, print cartridges and other everyday consumer items inspire others to innovate and create with the hopes that they, too, can enjoy the rewards that come from original thinking.
Speakers provided these insights at the ‘Be Original conference on Intellectual Property & Innovation: A Virtuous Cycle organized by HP to mark World Intellectual Property Day, which is celebrated on April 26. The participants included, former Business editor, Guardian Newspaper and also former News Editor Nigerian Television Authority (NTA), Dr. Isah Momoh; Mr. Kenneth Esere a lecturer of New Media, Visual Communication and Graphics design in the School of Media and Communications, Pan African University and Mr. Chude Jideonwo, lawyer, television personality, youth advocate, media entrepreneur and founder/creative director of RedSTRAT.
“Few people talk about IP or are aware of just how ingrained and important it is in our lives, which is why it’s the ‘secret ingredient’ to a modern society in which innovators thrive under the protection of comprehensive IP law,” said Rita Amuchienwa, Channel Development Manager, HP IPG English Africa, “Stopping the unauthorized use of IP, whether it’s pirated movies, fake handbags or counterfeit print cartridge technology tells the next generation of visionaries that their work will flourish and be respected.”
Amuchienwa further stated that, “HP is committed to the protection of IP, not just in relation to HP products, but also other people’s creative works. A society free from counterfeit products is not of benefit to us alone- it benefits the economy in the long run and creates a viable, sustainable environment for people to practice their craft knowing they are protected.”
Panelists noted that while it’s important to promote the benefits of a robust IP system, it’s equally crucial to educate society on the threats of counterfeit products. Most fakes are made with inferior raw materials and components and don’t perform as well as brand-name goods backed by decades of research and development and testing.
“The understanding of IP protection begins with a consciousness. We, as a society must begin to understand that counterfeit products destroy innovation and drive the economy down. We must push government to introduce stiffer penalties to protect IP and make government to realize that it is the wealth of the Nation. We must all stand up for what is right,” said Dr. Momoh.
Chude Jideonwo, a youth advocate, magazine publisher and serial media entrepreneur pointed out that the role of law enforcement is critical. He said that greater prosecution of IP infringement including tougher sentencing will send the right message.
Mr. Jideonwo argued that, “The government’s enforcement of laws regarding copyright infringement and intellectual property theft is still rather abysmal. Until government steps up to its responsibility and provides the adequate legal framework necessary for the protection of people’s creations, we are going to continue to battle with IP theft.”
Nigeria is among the countries where the manufacture and distribution of fake printing supplies and other illicit merchandise is widespread. According to the World Economic Forum, Nigeria ranks 104 out of 142 countries in the protection of IP rights.
HP is one of the biggest owners of intellectual property, with a portfolio of over 37,000 patents. Many of these are held by PPS which manufactures not just printers and scanners but the ink and toner to supply them.
Through its Anti-counterfeiting Program, HP actively educates its customers and partners to be vigilant against fake printing supplies. It also cooperates closely with local and global law enforcement to detect and dismantle illegal operations that produce counterfeit HP printing components.
Across Europe, the Middle East and Africa (EMEA) over the last four years, HP has conducted nearly 1,000 investigations, resulting in over 600 enforcement actions (raids and seizures by authorities) and nearly 8 million units of counterfeit products and components seized, thus preventing them from being sold in the EMEA marketplace and beyond.
HP Introduces World’s First 27-inch All-in-One Workstation HP Introduces World’s First 27-inch All-in-One Workstation
Category-defining HP Z1 workstation allows design professionals to unleash their creativity
Designed like no other, the display of the new HP Z1 Workstation snaps open so users can easily swap out parts and make upgrades without any tools required.
The HP Z1 combines a sleek industrial design with accelerated performance featuring Intel® Xeon® processors, NVIDIA Quadro graphics, support for more than 1 billion colors and HP’s world-class reliability.
Built for computer-aided design, digital media, entertainment, architects, education and independent professionals, the HP Z1 provides blazingly fast rendering and performance. It offers a full range of workstation-class graphics cards and processors, and is thoroughly tested and certified to work with today’s leading industry applications.
Whether it’s an engineer creating 3-D components, an architect designing buildings, a videographer editing event footage or photographer finishing photo shots, the HP Z1 gives creative professionals the power they need to bring ideas to life faster.
“The revolutionary HP Z1 creates a new category of workstations elevating the standard for design, performance, upgradability and serviceability,” said Fulvio Dona, HP Workstation Category Manager. “With its game-changing design and an experience that optimizes visual and computing performance, the HP Z1 will help attract new customers and expand our market leadership.” Read more…
Norton 360 version 6.0 offers industry leading PC protection and top ranked performance. In recent third party tests, Norton 360 ranked first in overall real-world protection and remediation from AV-TEST Institute1 and received top performance scores from PassMark Software2. Read more…