Archive for the ‘Marketing’ Category

Optimize your tweet reach with Buffer and SocialBro

February 10, 2012 2 comments

HOW TO Post Your Tweets At Optimal Times

Ever wondered what your truly best times to Tweet are? Knowing when you can reach most of your friends and followers can have a huge impact. We found that it can increase the number of clicks by 200%, double your retweets and considerably increase your Klout score.

The guys at Buffer sat down with the team from SocialBro and brainstormed a solution for you.

SocialBro is a wonderful Social Media dashboard that gives you a huge amount of information about your Twitter account. Personally I have been very successful understanding more where my followers are from, whom I engage with the most and much more.

Buffer is an amazing tool that allows you to schedule the content you find online and add it to your Twitter stream (it also works on Facebook). The app publishes the tweets according to the times you choose and, as we can read on its site, “with Buffer, we do the scheduling and let you focus on the sharing!”.

And as of today, SocialBro also integrates with Buffer. This works in the most hassle free way possible. Simply with the click of one button.

With this new feature, now you will be able to configure the times for scheduling your tweets via Buffer with the help of our Best Time to Tweet reportSocialBro calculates your best times to tweet during the week, helping you spread your content at the times you have more followers online. Isn’t it fantastic! Read more…

Stop Buying Customers. Buy Customer Profiles. Insight From The Founder of

February 3, 2012 Leave a comment sells pet food, via a subscription, to pet owners. I’ve never been a fuzzy wuzzy warm hearted pet guy, but I do know that those who own pets often treat their pets like family members and their pet’s food is VERY important. PetFlow’s got a great thing going.

Alex Zhardanovsky, co-founder of has lots of experience in online marketing and he’s using this experience to drive huge sales and profits for Priot to he founded (and sold) advertising network, AdZoogle.

After he sold AdZoogle, Alex and his business partner were looking for their next business venture – hence started in 2009. They’re gaining thousands of new customers per month and he has over 300,000 Facebook fans.

Here are some tips from Alex Zhardanovsky:
1. On Facebook people don’t want to shop – they want to converse, have fun, engage. Stop selling to them.
PetFlow gives its customers and prospective customers what they want, highly engaged – funny photos and more. Read more…


February 3, 2012 Leave a comment

A vital starting point with product creation: creating a product that will sell.

In other words, creating a product that has a hungry audience.

You can have the best quality information product in the world, but if you are the only one interested in “Advanced Cardio Training” then your product won’t sell.

Therefore, we will kick off this article with niche identification.

“Spend 10% of time on product creation and 90% of time on marketing the product” – Dan Kennedy marketing legend.

Part of marketing is market research or niche identification. If you do the hard work now and find that audience ready and willing to buy, then when it actually comes to marketing the product it will be so much easier.

Your job is to get in front and lead a crowd of people who are already marching, not to get a crowd of people to start marching.

So how do I find a hungry market?

You can start first by understanding the psychology of why people buy.

Here are things you can sell in order of effectiveness.

  • PAIN (or relief of pain)
  • PROBLEM (solution to a problem)
  • PLEASURE (delivery of pleasure)

Prevention is the hardest one of those to promote. Hardly anyone wants to hand over money to present something. It has been said people will not pay a dime for prevention, but when something is broken they will pay the world to fix it. If I was you I would stay away from creating a prevention product and just concentrate on the first two. Read more…


January 24, 2012 Leave a comment

Foraco International SA, a leading global provider of diversified drilling services, announced today it has engaged Fleishman-Hillard, one of the world’s leading strategic communications firms, to partner in the development of a communication strategy to communicate relevant company news to key stakeholders.

Read more…

One Thing You’re Probably Not Using LinkedIn For

January 3, 2012 Leave a comment

When it comes to a company’s social media strategy, it’s easy to get wrapped up in Facebook and Twitter. That’s where most of the people are, after all.

But for a more professional edge, LinkedIn is another excellent tool you and your company can use to reach out to current and potential customers.

Here are some tips from a LinkedIn insider on how to turn the social network into a handy CRM tool.

What you can do as an individual LinkedIn user

Comment on status updates. This is a good way to stay in touch with current and past clients. Just don’t be too pushy by promoting your services. It’s more important to let your contacts know you’re around and active.

Search groups related to your field. If you want a leg up before meeting with a potential customer or client, you can search forums related to your company. That way you’ll know the kind of questions customers are asking in advance of a sales pitch. It also helps to stay active in those groups to get your name out there. (You can search for groups in the drop down menu located on LinkedIn’s main search bar.)

Ask for recommendations from clients. If you receive a complimentary note from a client, it never hurts to ask them if they would add that under your LinkedIn profile’s recommendations. This will give prospective clients a good idea what it’s like to work with you.

Make sure your profile is complete. You never know if someone is searching for you. If your LinkedIn profile doesn’t give visitors a full picture of your professional history, you could end up losing a new contact without even knowing it.

What your company can do

Make a company page. If you haven’t done so already, you can make a free company page on LinkedIn. Those pages can be used to share more about your company’s products and services to potential customers.

Post updates to your company page. Similar to the way brand pages work on Facebook, you can use a company page on LinkedIn to post updates and share links to those who follow.

Research other company pages. Take a look at other company pages related to your business. It will give you an idea what prospective B2B partners are talking about. You can also get a peek at what the competition is up to.

Advertise on your company page. Your company can work directly with LinkedIn to set up custom advertising and marketing campaigns on its page.


December 30, 2011 Leave a comment

You may have already seen QR codes—those funny-looking, square barcodes—on direct mail pieces, in advertisements, or even for sale signs. As smart phones become

more prevalent, more businesses are using QR codes as part of their marketing and communications.

But what are QR codes, how do you create them, and how can you use them to better market your own small business?

What are QR codes?

QR (short for “quick response”) codes are 2D barcodes that can be scanned and read by smart phones. Once read by your phone, they will redirect you to a website, send a text on your behalf, or provide directions via Google maps, among other tasks.

How do you scan a QR code?

If you see a QR code in the wild don’t be afraid. Just pull out your smart phone and use any free app for scanning QR codes just as you would use your camera phone; it’s just like snapping a picture. I use “QR Code Scanner Pro” on my BlackBerry, while some new phones have a QR scanner pre-installed. This will probably be standard on future smart phones.

Once you scan or snap a picture of the code you will be redirected to a web page, shown a video, or generate an SMS text or call to someone…depending on what the QR creator set up.

How do you use QR codes in marketing and communication?

Although I’ve seen QR codes used in email marketing, on websites and on Facebook business pages, QR codes are most useful in the physical world. This is because a QR code placed in a direct mail piece, on a pizza box, or on a street sign allows the viewer to quickly connect to a wealth of information by scanning the QR code.

Here are some examples of how businesses can use QR codes in their marketing:

  • Real estate agents could include a QR code on a for sale sign that takes people to a video of a walkthrough of the property.
  • Retail shops could post QR codes next to products for in-depth reviews that have appeared on their blog.
  • Companies could place QR codes on employees’ business cards, making it easy for people to connect with them on multiple social networks.
  • Vineyards could include QR codes on wine labels. Restaurant patrons who enjoy the wine could scan the QR code to learn more about the vintage, vineyard, or even be directed to the online store where they could buy a case for home consumption.

Will QR code marketing work for any business or non-profit?

Like any marketing campaign, some businesses are better positioned to take advantage of QR code marketing. Since you need a smart phone with a camera, QR scanner and an internet connection, you need to decide if this reflects your target audience or not.

And, as I mentioned above, QR codes are a great way of connecting the physical world to the internet. Personally, I don’t see the benefit of a QR code in an email newsletter. It would be easier and more user-friendly to just include a traditional text link as opposed to asking your reader to grab their phone, scan a QR code, and then view the resulting webpage on their tiny mobile browser.

Can you include branding in a QR code?

Surprisingly, yes. There’s a certain amount of error correction built into QR codes, so some companies have been adding a logo or other design elements into their QR codes. Just make sure that you test your “enhanced” QR codes before releasing them. A “broken” QR code will frustrate your audience and damage your brand.

In Conclusion

QR codes will continue to gain in popularity with the boom in smart phone usage. They are easy to create, and becoming easier for consumers to use. Depending on your business, you can use QR codes as another way to engage your audience, drive traffic to your website (or elsewhere), and build your business.


If you’d like help developing a strategy for using QR codes in your own marketing, please contact Sesema PR.

–Ikechukwu Rowland

Head, IT and Digital Media

Sesema PR 

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