20 Tips On Being Productive. 6 Companies. 8 Executives – How You Can Be More Productive With Tech In Your Business
We all want to use technology in furtherance of the growth of our businesses. However, we also know that technology can be pretty confusing (for many business owners) and at times even filled with errors, crashes and security breaches.
Here a few executives of technology vendors share their best tips, thoughts, insights and more importantly TIPS on how the POWER of technology can help business owners be MORE productive.
20 tips, 6 companies, 8 executives
Companies submitting tips:
- Research in Motion
- Use all in one printers
- Buy from companies with a history of reliability
- Use tech with an environmental benefit
- Use online services
- Implement better data storage
When Twitter recently launched the newest version of its iPhone app, the company focused on streamlining and simplifying the user interface.
Ryan Sarver, head of Twitter API, said, “In a world where Facebook and Google are competing on features, Twitter wants to focus on being simple.”
However, even as the official Twitter app keeps it straightforward, developers are providing more in-depth Twitter capabilities on other apps. I took a look at various Twitter iPhone applications on the market today. Learn how you can expand your Twitter capabilities using these apps. Read more…
PetFlow.com sells pet food, via a subscription, to pet owners. I’ve never been a fuzzy wuzzy warm hearted pet guy, but I do know that those who own pets often treat their pets like family members and their pet’s food is VERY important. PetFlow’s got a great thing going.
Alex Zhardanovsky, co-founder of PetFlow.com has lots of experience in online marketing and he’s using this experience to drive huge sales and profits for PetFlow.com. Priot to PetFlow.com he founded (and sold) advertising network, AdZoogle.
After he sold AdZoogle, Alex and his business partner were looking for their next business venture – hence PetFlow.com started in 2009. They’re gaining thousands of new customers per month and he has over 300,000 Facebook fans.
In other words, creating a product that has a hungry audience.
You can have the best quality information product in the world, but if you are the only one interested in “Advanced Cardio Training” then your product won’t sell.
Therefore, we will kick off this article with niche identification.
“Spend 10% of time on product creation and 90% of time on marketing the product” – Dan Kennedy marketing legend.
Part of marketing is market research or niche identification. If you do the hard work now and find that audience ready and willing to buy, then when it actually comes to marketing the product it will be so much easier.
Your job is to get in front and lead a crowd of people who are already marching, not to get a crowd of people to start marching.
So how do I find a hungry market?
You can start first by understanding the psychology of why people buy.
Here are things you can sell in order of effectiveness.
- PAIN (or relief of pain)
- PROBLEM (solution to a problem)
- PLEASURE (delivery of pleasure)
Prevention is the hardest one of those to promote. Hardly anyone wants to hand over money to present something. It has been said people will not pay a dime for prevention, but when something is broken they will pay the world to fix it. If I was you I would stay away from creating a prevention product and just concentrate on the first two. Read more…